Company valuation
$1.5B+
Total funding raised
$809M+
Scope
Website · Growth
Cult.fit is India's largest fitness and wellness platform, since 2016 across fitness centers, live and on-demand classes, mental wellness, and primary care. Backed by Tata Digital and TPG, the company is now a unicorn and a leading contender for an eventual IPO.
Website design & growth
We redesigned key conversion surfaces: the home page, SKU pages, sale pages, and center-discovery flows then ran fast, tactical growth experiments across the trial-booking and purchase funnels to lift conversion ahead of the full redesign shipping.
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